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Tag: San Diego Winery

Blaufränkisch – The Curse of the Umlaut Hinders Wine’s Popularity

Blaufränkisch – The Curse of the Umlaut Hinders Wine’s Popularity

 Consumers Struggle to Pronounce Esoteric Varietal   Blaufränkisch is rife with potential to make inroads in a wine market suffering from palate fatigue by the endless supply of Cabernet Sauvignon and Chardonnay. However, it faces a formidable obstacle. Its name is one that consumers struggle to, or even refuse to pronounce. “The umlaut over the letter ‘a’ throws everything into…

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