Consumers Struggle to Pronounce Esoteric Varietal Blaufränkisch is rife with potential to make inroads in a wine market suffering from palate fatigue by the endless supply of Cabernet Sauvignon and Chardonnay. However, it faces a formidable obstacle. Its name is one that consumers struggle to, or even refuse to pronounce. “The umlaut over the letter ‘a’ throws everything into…
